Publishing / Topic guide

Give a small page a clear priority.

A link-in-bio page helps someone choose a next step after arriving from a profile. It works best when the choices have a clear order and enough context. Treat it as a small editorial page with a job to do.

Link in Bio HTML URL

Lead with the current reason to visit

Put the most relevant destination first and name it specifically. Group long-lived resources separately from temporary campaigns so the page remains useful after the promotion ends. A visitor should be able to identify whose page this is, what each link offers, and which destination best matches their intention without opening every link.

Make the mobile path comfortable

Use readable type, comfortably sized link areas, visible focus, and sufficient contrast. The whole label should explain the destination without depending on an icon. Test the page with keyboard navigation and at a larger text size. Keep decorative motion secondary to the list of choices, especially on a page that people may open over a slow mobile connection.

Keep the structure maintainable

Use a stable address for the hub and update its contents when priorities change. Give temporary links an expiration review, and keep essential information available through a direct path. If you add campaign parameters to outbound destinations, apply one consistent naming system. Do not add internal UTM tags just to label navigation within the same site.

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Reference: W3C: Designing for accessibility. Examples and review steps above are practical editorial guidance.

Go deeper in the Lab

Design a link-in-bio page that stays useful

Build a compact destination page with clear priorities, descriptive links, accessible interactions, and a manageable publishing routine.

Read the full article · 7 min

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