Tracking pixels: what a request can—and cannot—tell you
Understand what an image request records, why counts differ from human views, and how to design a more honest measurement plan.
Read the article · 7 minHTML URL Lab / Topic tag
Consider the information exposed by a URL and the request it creates.
Keep personal data out of query strings and review the full collection process, including access and retention. A small image or a short address can still cause a request to another system. Explain collection behavior in terms that match the actual implementation.
Choose one destination or published page to review. Follow the relevant guide, record the choices you make, and check the result in the context where a reader will encounter it. The topic guides below offer a focused checklist before you move into the full articles.
Understand what an image request records, why counts differ from human views, and how to design a more honest measurement plan.
Read the article · 7 min